The article focuses on the importance of developing a strategy for managing information and content. So often organizations focus on the technological features of an ECM platform or software solution and not the business processes and people that will need to adopt change in order to successfuly implement a new ECM system. Whether your looking to implement a Document Management, Content Management, Document Capture, eForms, Web Content Management, Business Process Automation or Document Imaging solution it is important to understand that a key difference between success and failure is user adoption through effective change management and executive leadership. You can dot all your I’s and cross all your T’s on the technical front evaluating a software solution but if you don’t understand how it will affect the user community, what policies and procedures you will need to revise and how you will market the solution internally you could end up winning the battle and loosing the war.
Another key element to a successful ECM strategy is a committment to future upgrades, enhancements, technical support and ongoing training. A well managed ECM strategy should constantly evolve over time. Many organizations who invest in an ECM solution from an initial purchase and implementation standpoint do manage to meet many of the goals and objectives of the original project. The challenge comes when the project is complete, users are working with the new solution and the implementation partner has fulfilled its obligations. At this point many ECM solutions are not upgraded consistently, new employees don’t recieve the same level of training and new technologies are not incorporated to enhance the functionality of the solution.
I look forward to reading the next column’s on this topic. Thanks to Dan Hooper and AIIM for publishing this article. Many of these topics will be explored and discussed during Nexus 2009 held in Bellevue, WA. November 2,3