Opening video messaging plays on two screens beckoning the over 800 attendees to ‘Achieve More’, ‘Succeed More’, ‘Accomplish More’, ‘Encourage More’ and ‘Deliver More’
Today John O’Grady took the stage in Orlando, FL. at the Orlando World Center Resort. As the Managing Director of the Americas, John welcomed over 1000 attendees from 33 countries.
Despite legal battles with Apple and concern over Kodak’s long term financial stability as noted in this recent Yahoo Finance article and interview with CEO Antonia Perez Mr. O’Grady began by announcing key growth areas for Kodak:
- Consumer Inkjet up 21%
- APEX Install base up 45%
- 19 Flexcell NX Systems booked – up 80%
- Pocket Video up 151%
- Scanners / Software up 42%
- UWS Latin America up 96%
- Doubled commercial Inkjet business
- New 4yr retail printing contract renewal with Walmart Canada
John went on to congratulate Sales Teams across the Kodak business units and the Channel Partners
- We have the Portfolio that is unmatched in the industry
- We have the People required to succeed
- We have the Partners
- Customer Centricity Solutions
K-Zone panel interview with host Tim Palmer
Mr. Palmer moderated a discussion panel consisting of key Kodak Executives from various business units Gustovo Oveido, Chief Customer Officer | Pradeep Jotwani, President Consumer Digital Business / Chief Marketing Officer | Doug Edwards, General Manager PrePress and VP of Eastman Kodak
In order to get everyone in the room engaged Mr. O’Grady led everyone in the audience in a rousing sports inspired ‘Wave’ back and forth across the ballroom.
As the panel gets warmed up Mr. Palmer asks “What is the biggest opportunity for unleashing Kodak’s potential?” The panel took turns and offering perspectives from each executives view. I took away a paraphrased message that focused on Kodak’s broad portfolio. “We have the broadest portfolio of anyone in the industry” By working together we can grow each one of the components in that portfolio. Key to the message was a focus on turning every customer interaction into an opportunity to position the other areas of the Kodak portfolio.
Mr. Palmer asked Mr. Jotwani, “How is Kodak capitalizing on the Social Media opportunities with photo sharing?” Kodak is focused on personal imaging, people are “Preserving memories, while living in the moment” and this has created an explosion in the sharing of images/photos. We are pleased that we have a greater focus on video and market share is growing, “we are now the clear number two behind flip in terms of consumer video products.”
Also discussed was the personal greeting card business using Kodak Kiosks in retail stores like CVS Pharmacy that give consumers the choice to make a greeting card from my FaceBook photos, printed on greeting card stock and creased like a standard greeting card.
One of the largest profit opportunities in the IT sector is consumable components, Ink business is doubling. We have launched a fundamental new program with a brand new inkjet engine. Kodak has told Wall Street they will grow 50% in the US with consumable inkjet products.
Kodak Services for Business, Mr. Oveido spent a few minutes describing this opportunity. We are moving from products to solutions in the imaging business. Data Management, Facilities Management, Print Services. Kodak is different because we are willing to partner, we are late to the game but we are the only one that really, really wants to partner.
We have a significant number of attendees from the document imaging partner community. The document imaging business is a great business with lots of growth potential. Retail is a huge opportunity for the new i5000 and i2000 scanners.
Mr. Oveido stated that for the first time in 30 years the Latin American economies are showing a readiness and tremendous enthusiasm for IT sector solutions and growth. I see impressive opportunities for back office solutions for document management. The market is booming, the team is in place and we have high expectations for Latin America across the entire portfolio.
Mr. Jotwani reflects on how impressive the turnaround has been for Kodak as the film business has declined and the markets predicted the worst. The Kodak team had a strategic vision and plan that has enabled Kodak to grow in the digital IT world with new products, services and technology. The future is bright for Kodak and I can taste the success in the future. His closing comment was Kodak is back.
My favorite presentations came later in the day when Garth Neenan showed of the new Photo Department at CVS Pharmacy. The completely revamped the idea of the photo lab from a carbon copy of the Pharmacy Dept. to a state of the art, warm and friendly place. They took the audience on a journey through the conceptualization of the new Photo Department to the actual launch of the first store. This was probably the most interesting and defining moment of the day for me. It showed some innovation and some real customer touch that made the Kodak technology come alive.
Richard Ford also took the stage to the show how Kodak is positioning itself to capture major market share in the handheld camera and video market. Lots of great statistics to back up the size and growth opportunity in this market with a heavy focus on the ability to ‘Share’ using various social media platforms. Richard used Facebook as the biggest example that Trillions of images are being generated. 100,000 photos per second are served up to users, 60M photos added every week with a total of 1.7B user photos and growing. He highlighted the Kodak Pulse digital picture frame and the PlaySport waterproof digital video camera.