I’ve worked in the Enterprise Content Management (ECM) industry and sold software solutions in this space for over 12 years now. Since then I’ve been involved in hundreds of transactions and sales cycles with many Fortune 1000 companies. One thing that stands out very clearly in my time in this industry is the fact that I’ve never worked with a single organization that had a plan to realize the “Enterprise” part of Enterprise Content Management software.
One story that vividly sticks out in my mind is an engagement we were called into back in 2002 with a Global 1000 company that was evaluating ECM software to solve their invoice processing challenge. After an evaluation period that lasted about two months, we were selected as the vendor of choice and went into the contracts phase of this engagement. One of the things we wrote into the contract was a clause that stated this company retained the right to execute on an enterprise license for everything in our ECM product suite for a specified dollar amount within 365 days of the signed contract.
Exactly 364 days from the date we put that clause in the contract and the CIO of this particular company executed the option for our ECM software suite, and paid a significant sum to do it. When I met with this CIO a couple of weeks later to discuss his roll out plan he informed me that he didn’t have a plan to roll out the software and what he purchased was a “tool” for his “tool kit”. As I left the meeting I thought that was a rather odd statement for him to make and I filed the information away in my memory bank. As the days turned to weeks, then months and finally years, the “tool” that this particular CIO bought never left his tool kit. The sad conclusion to this story is that 5 years later this same CIO went through another ECM vendor evaluation and spent millions of dollars more on another enterprise license with another company. The challenge here wasn’t the software because the software (FileNet) at the time was a leader in the ECM space, the challenge was that this CIO didn’t have a deployment plan or a method to help him create one. Because of a lack of planning this CIO wasted millions of shareholders dollars in direct, indirect and opportunity costs because of his lack of foresight in planning.
The ImageSource ECMEcosystem™ consulting methodology was created with this dilemma in mind, the dilemma that companies don’t have the resources, expertise and time to strategically plan for successful project rollouts. Our ECMEcosystem can help organizations:
- Create an appropriate strategy to help them rationalize their current ECM infrastructure
- Assess the organizational maturity level and responsiveness to change
- Monetize ECM in a way that is meaningful to C-Level executives
- Accurately capture requirements and use cases to develop an accurate road map
- Put together cost / benefits analysis to justify the payback and ROI of an ECM investment
One of the key questions every project team should ask themselves before engaging in ECM initiatives should be, “Wouldn’t it make more business sense for us to invest in some ECM planning before engaging in the complexity of ECM acquisition and project roll-outs?”
As someone once said, “If we never take the time to do something right, when are we ever going to find the time to do it over?” Those are words that ECM project teams should live by!!
VP, Oracle Solution Sales