Universities should leverage information to recruit the most qualified students

The ability to gather information and evaluate a potential student in a timely manner is critical for a university to effectively recruit and enroll the most qualified students. When a high school or transfer student identifies a list of universities and colleges they may be interested in attending, so begins the accumulation of information about the student; their identity, academic record and preferences.

This information is coveted and schools that can quickly identify it and use it have a considerable advantage in recruiting.

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